The Cloud

In storing our data we created the idea of ‘the cloud’.Our own personal cloud, hovering in our houses, above our heads. Where all of our pictures, appointments, and documents. We imagine this non space, virtual data which has no physical body it belongs to.The truth however is far from magical.

There are underground bunkers in which processors are constantly churning to keep our data alive. These serverfarms are in sharp contrast with the heavenly imagery of the cloud. The idea of data in the cloud denies the physical and territorial reality of what it means to store information.